Building the brand

Clarifying a core message of a company

The coherent corporate identity and the powerful message

In branding the company´s expertise, goals and strengths are crystallized and made visible to the customers. The brand is part of the company's entire operations, covering products, services and communications. Graphic design and marketing know-how are both important in brand-building when creating a distinctive visual image and marketing material to the customers. Also distinctive product design and characteristic service build a unique image of the company. 

A research method for testing the international brand

ImageTestLab research project developed an inspiring and visual survey for the research of the brand. A web-based research method is effective when a company wants to understand its image, particularly in international markets. The method was tested in both the Russian and Swedish markets. The research method was developed with the support of Tekes. Oras, Ruukki, Mirka and Jalas participated in the project.